ABC of Marketing News – 24th May 2012

The news wasn’t as flashy as we wanted it to be but nonetheless, we couldn’t go by without letting you all know about the latest bits and bobs that have been happening in the marketing world recently.

Blackberry is launching a multi-million pound campaign to try and restore its place in the market.

Birds Eye is to target adult diners in its latest campaign focusing its marketing around its key vegetable, fish and poultry ranges.

Chanel No 5 – It’s goodbye Nicole Kidman and hello Brad Pit as he becomes their new brand ambassador.

DDB UK has launched an emotional campaign for the new VW Polo.

Facebook have begun trading on the New York Stock Exchange.

Great Little Ideas has launched a Queen’s Jubilee social media campaign.

HMV has signed a deal with Ticketmaster UK.

Lego has launched its Official Team GB mini figures.

Mr Kipling has launched a social media campaign in collaboration with Aardman Animations.

Sainsbury’s has launched its mobile grocery site.

Twitter is launching weekly email digest showing the most popular content on its site.

Wickes has launched its first social media campaign.

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