Jobs For Digital Marketing Freelancers On The Rise


The need for freelancers with digital marketing skills is on the rise and the trend is likely to continue, according to the Global Online Employment Report from online staffing platform Elance.

Recently, there has been an increase in the desire from businesses to ensure that their digital skills cover all areas of the digital marketing mix.

The study found that 57% of freelancers saw an increase in their wages, and that earnings were increasing year-on-year and quarter-on-quarter in the first half of the year. IT and programming was the area where the highest demand in skills was reported, at 57%. However, sales, marketing, and content have seen the highest growth.

The top hiring countries are the United Kingdom, Australia, and the United States.

69% of freelancers say they are happier to work this way compared to full-time employment.

Enterprises should begin considering which core skills are internally required, which are required only for a particular project, as well as if an external source is needed, such as an agency.

As digital is evolving, the demand also changes, so companies need to understand how to deal with the trend. Hiring freelancers is usually a much shorter process, but because they are also individuals, it is necessary to approach them with the same care in the recruitment process as when hiring permanent staff.


UK Unemployment Lowest In 3 Years


The rate of unemployment in the UK has fallen to 7.6%, with the number of unemployed people dropping by 8,000 to 2.47 million between July and September this year, according to a report from the Office for National Statistics. The rates recorded are the lowest in three years.

The number of people claiming Jobseeker’s Allowance (JSA) also declined by 41,700 to 1.31 million last month.

Unemployment among young people also saw an improvement, with the number of unemployed between 16 and 24 years old falling by 9,000 to 965,000. What’s more, the percentage of those in employment in this age group rose 0.3 percentage points to 71.8% from April to June, and 0.6 percentage points over the same period in 2012.

There are currently 1.1 million more people in employment since the last election, which is a sign that Britain’s long-term employment plan is working, said prime minister David Cameron, reported by BBC news.

The number of employed people increased by 177,000 to 29.95 million, while the total pay grew by 0.7% in the first three months of financial 2013 compared to the same period in 2012, according to the Office for National Statistics. The average pay per week increased to £475 including bonuses.

In the third quarter, the economy rose 0.8%, and those figures can be taken as a sign that the economy continues to recover, said David Tinsley, economist at bank and financial services company BNP Paribas.

The Bank of England said that it will not raise interest rates from their low of 0.5% until the rate of unemployment declines to 7%, which could happen sooner than expected.



ABC of marketing news – week ending Friday November 15th 2013


Abercrombie & Fitch is to sell bigger sizes

Adam & Eve/DDB has won the Colman’s mustard (Unilever) £5m ad account

Amazon is launching a trial Sunday delivery in London for the Christmas period

AMV BBDO has created BT Sport’s latest TV ad campaign featuring Jake Humphrey with the strapline ‘Great sport happens here this winter”

Argos has partnered with ITV and Twitter to launch its TV and social media Christmas campaign

BBC’s Children in Need broke last year’s record of £26.8m by raising over £31m on Friday night

BBH has unveiled Baileys (Diageo) Christmas TV ad campaign retelling the story of The Nutcracker

Bhs is planning to launch food convenience stores in about 150 shops


Blockbuster is closing 72 stores and axing 452 jobs

Breakthrough Breast Cancer has retained Steel as its digital agency

CHI & Partners has created the TalkTalk X Factor game app

Cineworld is launching e-ticketing on Apple’s passbook

Duracell (P&G) has launched its first Grey London created campaign

Fallon has created a Christmas TV ad campaign for Cadbury’s Dairy Milk

Fishburn Hedges Group is to integrate its 3 agencies, Fishburn Hedges, Seventy Seven and Further, into one agency which will be known as Fishburn

Freixenet has appointed Cirkle to its digital, social and consumer PR account

Heathrow Terminal 2Heston Blumenthal is to open a new restaurant in the terminal next June

Holland & Barrett (NBTY) has appointed River to its content strategy account

Hometown London has created Bupa’s global ‘Born to Walk’ digital campaign encouraging more people to walk.  It is being supported by a walking app called Group Miles

House of Fraser has accelerated its flotation plans

iCrossing has won the Visit Wales digital marketing account

Iris has bought Datalytics, the data and CRM specialist, for £3m

John Lewis is planning to open a store over 3 floors at Westfield West London

Lurpak has launched Slow Churned Butter. The packaging, brand strategy and structure innovation has been designed by Pearlfisher


M&C Saatchi has won the Blue Cross media buying and PR account

M&S Food has launched its Christmas campaign which has been created by RKCR/Y&R

Nationwide has announced a £270m rise in pre-tax profits for the 6 months to the end of September, up from £103m last year

New Look has announced a pre-tax profit of £13.8m in the 6 months to the end of September compared with a £13.6m loss for the same period last year

NHS Blood and Transplant has launched a Christmas campaign created by DLKW Lowe

O2 UK is launching Refer a Friend rewarding customers who recommend and share its products on social media with Amazon and M&S vouchers

Panasonic has appointed We Are Social to some social media projects

Philips has overhauled its logo and introduced the new strapline “Innovation for You” which has been created by the in-house design team, Interbrand, Ogilvy and OneVoice 

Red Bull and Channel 4 have tied up to launch live-stream 31 “capsule gigs’ as part of Red Bull’s Revolution in Sound


Rufus Leonard has created Massey Ferguson’s new website

Russian Standard Vodka is launching its first global multi-channel campaign created by My Agency and Great Guns, the production company

Ryanair has launched a new website

Sainsbury’s and UGC have launched a 50 minute film about how Britain celebrates Christmas.  TV spots promoting the film will run parallel to their usual food focused Christmas campaign

Samsung has unveiled a campaign, created by Cheil UK, encouraging filmmakers to show off their skills in a 15 second film which will be shown at a Piccadilly Circus VIP event

SodaStream is to planning to return to UK TV advertising in 2014

The Carlyle Group has decided to take out a new £86m loan rather than float The RAC

The Guardian and The Observer increased their sales for the 2nd month in a row in October according to the Newspaper ABCs

The ITV Essentials, a catch up service for British ex-pats and tourists in Europe, has been launched in partnership with Saffron Digital

The Mayor of London and London & Partners are encouraging businesses to use the .London domain name


Twitter has opened its advertising platform to small businesses in a tie with O2 

VCCP has created Aunt Bessie’s latest campaign promoting its roast potatoes

WCRS has launched a series of Christmas TV ads for BSkyB

WH Smith has announced a 6% fall in its high street like-for-like sales for the most recent quarter.  The travel division’s sales fell 2%

WhyNot! has been appointed to the Carmex lip balm (Grafton International) digital account

Wunderman has won the Coca-Cola Northern Europe CRM account


movers and shakers

Marketing movers and shakers – Friday November 15th 2013

Arsenal FC has promoted Vinai Venkatesham from Commercial Executive to the newly created role of Marketing & Sales Director following Angus Kinnear’s move to the MD role at West Ham

Barclays is to cut about 1,700 branch staff

Flybe is to cut a further 500 jobs

Morrisons Sienne Veit, Head of Mobile, has left to join Invisible Stuff as a Director

Selfridges – Richard Taylor, Marketing Director, has left after 18 months in the role

The London School of Economics has promoted Daniel O’Connor to Head of Press and Information

Vanguard Asset Management has appointed Caroline Hancock as Head of PR for Europe. She has been responsible for PR for at Blackrock’s iShares programme,

Wonga has promoted Niall Wass from COO to CEO.  Errol Damelin, Co-Founder, is now the Chairman

73% Of Business People Say LinkedIn Is The Most Trusted Social Media Channel


A huge 73% of business people say that LinkedIn is the most trusted social media channel to communicate with business-to-business (B2B) brands, according to an infographic created by advertising giant WPP.

The study polled the agency’s LinkedIn audience of 500 members and found that business people are willing to communicate with brands they find relevant, said James Bailey, head of Maxus for Business, a B2B division of WPP’s media planning agency Maxus.

The research also found that of the available social networks, LinkedIn is not only the most trusted but is also the preferred social media channel, with 61% of participants in the poll saying so. Only a small percentage of people trusted B2B brands on Twitter and Facebook, with the figures standing at 12% and 5%, respectively. However, this might be explained with the fact that almost a quarter of people in the study said they have no or limited access to social networks at work.

Business people cited news articles as the most popular item they want to see from B2B brands on social media channels, at 44%, followed by how-to guides, standing at 20%. Around 8% of respondents said that video is the item they want to see in social networks, while the least popular was webinars at just 6%.

However, respondents said that the topic they want to be informed about are news about the company (86%), promotions (79%), insights (70%), product development (66%), inspiration (59%), and entertainment, as cited by 44% of respondents in the poll.


UK Labour Market Increasingly Optimistic


The labour market outlook in the UK is increasingly optimistic in the short-term, even though there are differences between public and private sectors and across Britain, according to research from the Chartered Institute of Personnel and Development (CIPD).

The CIPD says that the outlook is brightest in the south-east and in the retail and manufacturing sectors. However, employment in the north of England is expected to decline, as well as that in the public sector, the report warns.

The CIPD polled 1,000 employers and found that most of them did not expect to experience a notable increase in recruitment in the medium-term, while one in five respondents said that they will increase their workforce by 2% if the economic growth is to return to a stable position of consistent growth of 2%. In addition, two out of five employers said that they will leave their worker levels the same.

The basic salary is set to increase by 1.6% in 2014, which is slightly lower than the third quarter’s prediction of 1.7%. The link between productivity, salary, and employment is the key to understanding labour market performance, said Gerwyn Davies, spokesman of CIPD.

With clear indications of further growth in demand for services and products, it is not surprising that employers have intentions to hire even more people in the short-term, he added. The CIPD’s data on intentions for medium-term recruitment shows that stronger economic growth over the next few years will not be followed by big employment increases and above all prudence is recommended.