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ABC of marketing news – 13th May 2013

13/05/2013

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Abercrombie & Fitch is launching its first outlet store at McArthur Glen’s Ashford Designer Outlet

AMV BBDO has created a new TV campaign for BT featuring the footballer Gareth Bale to promote the launch of its free BT Sport channels

Aon and Thomas Cook are preparing Sir Alex Ferguson tributes following his decision to step down as Manager of Manchester United 

Audi has launched a new TV campaign promoting the car brand’s ‘style’ and ‘substance’

B&Q has pulled out as lead sponsor of The Football League at the last minute

B Street London has created an on pack promotion for Nutella (Ferrero) in conjunction with Kiddimoto, the balance bike manufacturer

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Barclaycard has launched Bespoke Offers, their answer to “offer fatigue” , with a six week integrated campaign created by BBH

BBH and KeselKramer have been appointed to Tele2’s European ad account

BBH has created an ad campaign for Audi’s SQ5 TDI 

BT Group’s pre-tax profits are up 2% for the full year

Bulletproof has created new identity and branding for Amira Rice’s UK launch

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Coca-Cola is to put prominent calorie counts on all of its products as part of its anti-obesity drive

Cogent Elliott has created a child friendly ‘Let’s talk farming’ campaign for the National Farmer’s Union

Condé Nast is to stop publishing the print version of Easy Living from July

Direct Line has announced pre-tax profits of £94m for Q1 – up £30m on the previous year

DIY spending has fallen to its lowest since 2000

e-cigarettes - the market has trebled in the last 3 years

Ed’s Easy Diner is planning on opening 10 new sites this year

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Esure has announced a 3.1% increase in revenue for Q1

Experian has announced a 17% rise in annual earnings

GSK is to pay for training Save the Children’s healthworkers in a £15m five year partnership

Halfords is to start selling clothing in its stores

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John Lewis is to offer its partners degree courses

Jura whisky (Whyte & Mackay) has rebranded its packaging

Lbi has created a Northern Lights inspired music video for Sony Mobile‘s Xperia Z

Leo Burnett has launched a “Great tastes of America” ad campaign for McDonald’s

Lida has created a new personalised weather forecast campaign for IKEA 

McDonald’s has launched its Quality Scouts campaign highlighting the source of its products

Next has announced a 2.2% increase in sales for Q1

O2’s customer base increased by over 200,000 in Q1 helped by the Beyoncé ad campaign

Omnicom has announced a 2.1% increase in revenue for Q1

Orchid Pub Group has created All Inns, a family sub-brand

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Proximity has won the Parcelforce Worldwide CRM account

Prudential has announced a 2% drop in sales for Q1

Puma is to replace Nike as the Arsenal FC kit sponsor

RightMove has announced a 20% increase in like-for-like Q1 activity on their site

Sainsbury‘s is to buy back full control of its banking arm

Selfridges has launched a click and collect service

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Sony has announced a 4.7% increase in year-on-year sales

Steak has created a 21st century version of the snake game for Carphone Warehouse 

Supergroup is planning European expansion following a 15.3% rise in Q1 sales

Tata Global Beverages has put its creative account up for review.  Dare, the incumbent, is not repitching for the account

Tesco is launching its first TV modelling series which will be available exclusively to Clubcard members

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The Advertising Association and Warc research has revealed that advertising spend is expected to exceed pre-crisis 2007 figures this year

The Red Consultancy has won the Ford Retail consumer PR account

Toyota has announced that its profits more than doubled in Q1

Trader Media Group (Auto Trader etc) is closing all print editions in June, becoming a digital only publisher

VisitEngland has launched a staycation campaign featuring Wallace and Gromit 

Waitrose is taking over from Brit Insurance as the official sponsor of the English cricket team from next year

WeightWatchers has launched its first TV ad campaign in 6 years

Wetherspoons has announced a 9.3% increase in sales for Q1

Wonga is moving closer to launching a savings account

movers and shakers

Marketing movers and shakers – 10th May 2013

10/05/2013

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Broadbandchoices.co.uk has appointed Mark Irwin as Marketing Manager.  He has been Head of Marketing for Churchill & Privilege at Direct Line Group

Diageo – Paul Walsh, CEO, is retiring at the end of June and being replaced by Ivan Menezes, COO

House of Fraser has appointed Tony Holdway to the new role of Director of Brand. He has been Brand Director at Wickes 

Lean Mean Fighting Machine has appointed Jon Burkart as Head of Social Content.  He has been Social Media Director at Iris

Lloyds Banking Group made a further 850 redundancies this week

Lucky Generals, an independent ‘creative company’, has been set up by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor, who are all ex Dare/MCBD 

M/Six has promoted Dan Harris and Ross Barnes to joint Managing Directors.  They have been Client Development Director and Digital Director respectively

News International has set up a 10 strong digital commercial products unit which will be run by Mark Peters who has been Head of Technology 

Premier Foods has appointed Pam Powell as a non-executive director to help drive their brands’ growth.  She has been Strategy and Innovation Director at SABMiller for the past 9 years

Virgin Media – Tom Mockridge is to become CEO as soon as the Liberty Global takeover has been completed.  He left News International as CEO in December  

White Stuff has appointed Julian Baker as Marketing Director. He has been Group Marketing Director at STA Travel

 

 

 

 

 

UK Agencies Get Increasingly Serious About Mobile

09/05/2013

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Despite some uncertainties surrounding mobile, UK agencies are paying greater attention to the channel. According to a survey conducted by eMarketer, more than 90% of agencies in the country expect mobile to deliver the fastest growth among advertising channels. This explains the rising proportion of mobile spend within digital budgets.

According to research by the Internet Advertising Bureau UK, over 50% of agencies invested between 6% and 20% of their digital budgets in mobile last year. This compares to between 1% and 5% in 2011. eMarketer forecast that mobile spending by UK agencies will hit £965 million this year, which will take its share of digital budgets to 16.1%. With its widespread adoption of smartphones and tablets, the UK comes third (after the US and Japan) with regard to percentage of digital budgets set aside for mobile, eMarketer added.

There are, however, certain factors preventing mobile spend from growing faster. For 70% of agencies, this is a clients’ lack of mobile understanding. Still, mobile understanding and capability have shown a steady improvement over the past couple of years. In 2011, over 50% of agencies attributed limited investment to lack of mobile performance measurement and tracking but that percentage shrank to less than a third last year. In addition, merely 17% deemed their 2012 internal resource allocation to mobile to be inadequate.

Responsive web design and mobile privacy are among the areas where agencies report a lack of experience, with 53% admitting to that. Other issues that have yet to be explored include real-time mobile advertising, near-field communication (NFC) and HTML5, eMarketer said.

Marketers Revealed As Biggest Daydream Believers Among UK Employees

08/05/2013

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UK marketing professionals employ a rather ingenious approach to solving problems – they daydream. Marketers have emerged as the biggest believers in fantasy breaks during working hours, followed by bankers and lawyers.

This is according to the findings of a survey covering 2,000 UK employees across multiple industries. The poll was conducted by budget hotel chain Travelodge, which has found that daydreaming is far from just an escapist technique.

The results show that 80% of the UK workforce indulge in daydreaming during office hours. These fantasy breaks occur four times per day for the average worker, lasting for about four minutes. Senior executives let themselves drift off less frequently (three times per day on average) but have their heads in the clouds for five and a half minutes.

Company bosses would probably think that daydreaming is nothing but a waste of time and a productivity killer, however, they should read through the entire report to find some other surprising revelations. An impressive 62% of the employees polled said that daydreaming was a mechanism they employed to improve their productivity and strengthen their motivation. For 35%, it was a technique that helped them to visualise their involvement in future business successes and the achievement of brilliance at work. Almost one-third of employees (32%) reported that taking short fantasy breaks helped them get to the bottom of a work problem and solve it. In the case of 21%, daydreaming was a mind-clearing technique called upon before embarking on the next task, while 15% said that it helped them tackle their “to do” list.

40% Of CMOs Feel Unprepared To Achieve Their Goals

07/05/2013

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Senior marketing executives around the world need no convincing that success in the modern age is tied to the effective implementation of digital technologies. However, 40% admit to being inadequately prepared to achieve their business goals due to insufficient funding and the absence of a clear digital strategy, Accenture established through a global survey among chief marketing officers (CMOs).

According to 70% of the poll participants, the next five years will bring sweeping changes in the corporate marketing space. These CMOs believe that their companies need to draw up a digital roadmap in order to boost revenues and expand market share. They cited increasingly demanding customers as the driving force behind the need for change. For 65% of the sample, the main factor shaping marketing strategy in the long term is the expectation of consumers for relevant, targeted experiences.

In a bid to tackle these issues, companies are putting great effort into bridging the digital performance gap. According to the poll findings, 66% of CMOs plan to spend a minimum 25% of their budgets on digital marketing next year, while 23% intend to channel over 50% into that area.

Accenture has also established that CMOs plan to increase spending on analytics capabilities. These are deemed of particular importance in light of the continued growth in demand for multichannel marketing. With a view to retaining current customers and attracting new ones, 48% are betting on more investment in customer data management, 40% are planning to lift spending on web analytics and 39% intend to allocate more money to marketing analytics.

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ABC of marketing news – 7th May 2013

07/05/2013

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18 Feet & Rising has created a new “Cheer it up” campaign for Cuprinol (AkzoNobel)

23red has created a new logo for Bluewater

ABCes for March – Mailonline is still at the top of the table  

Adidas has launched The Adidas Fellowship for Future Data Talents in partnership with Hyper Island offering 7 full time strategy and marketing learning programms from campuses in Sweden, Singapore, the UK and the US 

Arsenal FC has signed a partnership with Imperial Bank to launch co-branded debit cards in Kenya and Uganda

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Asos has announced a 11% increase in half year profits

BBH has created a new TV campaign for Robinson’s (Britvic) which aired during Britain’s Got Talent

Birds Eye has appointed Mischief PR to create a more consistent brand experience for its campaigns

BJL has won the Grand Prix for its Manchester Art Gallery campaign at The Roses Creative Awards

Blue Marlin New York has redesigned Hornsby’s hard cider.  Hornsby has recently been bought by C&C Group

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Brave has created a TV campaign for Panasonic’s Smart Viera televisions.  It will launch in the UK and subsequently in the EMEA market

Bridgepoint is closer to buying Richard Carling’s Côte

Carphone Warehouse is to pay £471m for Best Buy’s 50% stake in the company, less than half of the sum Best Buy paid in 2008

Carphone Warehouse has launched a Fonejacker campaign for Samsung’s Galaxy S4

Cherry London has won the Johnston Press national partnership strategy and programme account

CMW has won the diamond brand Tolkowsky‘s global on and offline, website and in-store ad account

Coca-Cola is replacing its branding with 150 of the UK’s most popular names on 100 million bottles  

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Coca-Cola NWEN has launched a review of its digital account which is currently held by LBi  

Creative Emporium has been appointed by Nectar to help them develop the Nectar Merchandise Shop, their online shop 

Currys and The Body Shop are among the first stores to use TopCashback, the in-store mobile cashback service  

Draftfcb has created a Nivea ‘dare-to-dip’ TV, print, online and radio campaign in partnership with Bauer.  Agency Republic is handling the social media and community management side of the campaign.  Jack Morton Worldwide is organising the event account

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Edinburgh, the West End and Kingston-upon-Thames have the strongest market potential according to research from Retailscape (Experian)

Facebook has announced a large increase in revenue following higher mobile advertising sales

Greene King’s like-for-like Easter sales were up 7.1%

Gregg’s has issued a profit warning

Grey London has won the Gillette (P&G) global creative account  

GSK has appointed Greenhill and JP Morgan to advise them on the sale of Lucozade and Ribena

Häagen-Dazs (GM) is to sponsor the open air Luna Cinema this summer

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Havas has reported a flat revenue for the first three months of 2013  

HeadChannel has redesigned Help for Hospices website and app

Heathrow Airport is to have its fees capped by The Civil Aviation Authority

Herbalife net sales rose 17% in the last quarter

Hertz is back in profit for Q1, reversing a £43m loss

Inferno, Total Media, Haygarth, Kinetika and James Glancy Design have been appointed to handle the launch of the London Designer Outlet in Wembley  

JKR has created new bottle designs for London Pride (Fuller’s)

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Join In, the Olympic Legacy charity,  has been given £1.5m from the Big Lottery Fund

Karmarama has created a TV campaign for Tesco’s Blinkbox  

Lambrini (Halewood) has been named the official broadcast sponsor for the British Soap Awards 

LBi has overhauled Tesco’s Clubcard website focusing on rewards   

LoveFilm has launched a new streaming app for internet-connected devices 

M&C Saatchi, Lida and Manning Gottleib LLB have created a new £2.5m TV, outdoor and DM campaign for Virgin Holidays with the strapline “unleash your mojo”

McCann London has created a new TV campaign for Subway’s flat breads

Mind Candy, owners of Moshi Monsters,  has announced total sales of £160m for the past 5 years

New Look is to open stores in China within the year 

PayPal has launched its own electronic wallet  

Pernod Ricard has launched a hand crafted premium Beefeater gin, Beefeater Burrough’s Reserve

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Precedent has been appointed by The British Heart Foundation to overhaul its digital account

Saatchi & Saatchi has won the Richmond (Kerry Foods) ad and digital account  

Specsavers has launched an ad starring a short sighted vet which has been created by in-house agency, Specsavers Creative

The Evening Standard has signed a partnership with NOOK Media to support their Get London Reading campaign. Nook is to donate 1,000 eReaders  

The Home Retail Group has announced a 10% loss of pre-tax profits.  Argos has reported the biggest increase in sales for 5 years

The Publisher’s Association has announced a 4% increase in book sales in 2012.  Digital sales role 66% and are now 12% of the market

Time Out is launching a paid for loyalty card this month offering discounts in entertainment and leisure venues

Unilever is launching a social platform to increase collaboration between its international teams 

VCCP has launched a campaign for Cadbury’s Fingers, honeycomb and praline varients (Burton’s Biscuits)  

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VisitBritain has set up a regional office in Dubai following its £2m two year partnership with Emirates  

Waitrose is to supply Eurostar buffet cars

Warburton’s has been voted the most popular fmcg brand in a Kantar survey

Whitbread is planning to open 10,000 more Premier Inn hotel rooms by 2018 and to expand Costa Coffee following the 14% increase in annual revenue  

William Hill has rejoined the FTSE 100 after an 8 year absence

Wrigley’s is launching a new campaign for Flavour Morphs, its latest Starbust variety

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