For the first time, Rolex has topped the Consumer Superbrands index, leaving giants Google and Coca-Cola beneath them.
Image courtesy of Arjan Richter on Flickr
Administered by The Centre for Brand Analysis, the annual consumer brands survey lists the top 500 consumer and B2B brands in the UK. And it’s been a shock this year, with Microsoft plummeting out of the top 10, not to mention Apple also dropping to number 18!
It’s been good for British brands as John Lewis climbed into the top 20 and Marks & Spencer remained inside the top 20 places. Stephen Cheliotis, chairman of Superbrands Expert Council said: “It is notable that in these difficult times, we are reaffirming our faith in many traditional British brands.”
Without further ado, let’s have a look at the top 10 Superbrands of 2012:
10. Royal Doulton
To see the full list, click here.
When you think of cool, what do you think of? Does the James Bond theme tune enter your head and you imagine yourself escaping some chasing henchmen in your Aston Martin? Well you’re not the only one, as Aston Martin tops the list of “coolest brand!”
For the second year running, Aston Martin has reached the top spot of the CoolBrands’ annual UK rankings. The iconic brand pipped some big names to the top such as Apple, Rolex and Google.
Image courtesy of Pontiacshaggy84 on Flickr
The survey defines a Superbrand as having established “the finest reputation in its field. And whilst some may dispute what ‘makes a brand cool,’ Stephen Cheliotis, chairman of the Cool Brands Expert council said “Cool is subjective and personal. But being identified as a Cool Brand by the British public and a panel of influential opinion formers implies it is a brand that most Brits wish to own.”
Shooting to fame due to its association with the James Bond films, Aston Martin has often been the epitome of cool. And it’s no different this year as it retains its title, beating Apple, despite Apple being perhaps the biggest company in the world.
Other surprises included Hells Angels favourite Harley – Davidson reaching number three and Google appearing twice, once under it’s own name and again as its video sharing platform YouTube.
But enough of that, here’s the top 10 brands that Brits have voted for:
1. Aston Martin
3. Harley – Davidson
5. Band & Olufsen