May’s Best of the Web

We knew that the sun would break through eventually…and we were right. And not only have we now got some glorious sunshine (which we’ll all be moaning about soon), but we’ve also got some great new web finds for you. Enjoy!

Social Media Shoes

Like? Well you might if you had the world of Facebook, Twitter and Wikipedia at your…er…feet.

Star Wars on Twitter

We’ve had the obligatory May the Fourth (and of course we wrote about it), but what we didn’t see was Darth Vader, Yoda and Emperor Palpatine take to Twitter. Until now…

Click here to head over to Mashable to see more.

Perfectly Timed Photos

Don’t you love it when you look through your photos and you find that brilliant well timed picture (which you may have done completely by accident)? Well it’s even better when top photographers are in the right place at the right time and we get beauties such as these:

ABC of Marketing News – 24th May 2012

The news wasn’t as flashy as we wanted it to be but nonetheless, we couldn’t go by without letting you all know about the latest bits and bobs that have been happening in the marketing world recently.

Blackberry is launching a multi-million pound campaign to try and restore its place in the market.

Birds Eye is to target adult diners in its latest campaign focusing its marketing around its key vegetable, fish and poultry ranges.

Chanel No 5 – It’s goodbye Nicole Kidman and hello Brad Pit as he becomes their new brand ambassador.

DDB UK has launched an emotional campaign for the new VW Polo.

Facebook have begun trading on the New York Stock Exchange.

Great Little Ideas has launched a Queen’s Jubilee social media campaign.

HMV has signed a deal with Ticketmaster UK.

Lego has launched its Official Team GB mini figures.

Mr Kipling has launched a social media campaign in collaboration with Aardman Animations.

Sainsbury’s has launched its mobile grocery site.

Twitter is launching weekly email digest showing the most popular content on its site.

Wickes has launched its first social media campaign.

Freddy and Frankie say thanks!

If you can cast your minds back to last year…well the last few weeks, you might remember Knit Fur Good? If not, here’s a reminder – it gave you the chance to knit a virtual jumper for our bald pals Freddy and Frankie, with £1 donated to Crisis for each jumper knitted. And thanks to you, we reached our £1000 mark!

In December we teamed up with Crisis, the national charity for single homeless people to create Knit Fur Good. All it took was a click of a button, ok, a couple of button clicks, but you were rewarded with your very own Freddy or Frankie figure in full jumper.

Not only were you helping the shivering critters (who came alive on Twitter), but thanks to everyone who took part we raised £1000 for the charity. And if you still want to have a go for fun or haven’t had a chance yet, then click here!

And if you want to follow/talk to Freddy and Frankie, follow @Shivering_Dog or @Chilly_Cat, I’m sure they’ll message you back!

November’s Best of the Web

It’s been a busy past month and we’re pleased to share some of the helpful, fun and just downright odd things we’ve found on the net.Turtle noses, real angry birds and creative logos are just some of what we’re pleased to share! Enjoy.

Teenage Mutant Ninja Noses

Ever wondered what it’d be like to have a Teenage Mutant Ninja Turtle on your nose? No, neither did I, but then we saw some rather great pictures of what it’d look like!

Ringo as Michelangelo...coincidence?

Real Angry Birds

The smartphone’s favourite – Angry Birds – makes its move to the jungle. Courtesy of photo manipulations by Mohamed Raoof, we can now see what the world would look like if Angry Birds existed in real life!

What’s in a logo?

Not mind bending subliminal messages, don’t worry! But there are loads of creative logos out there with hidden messages/images that you may not have noticed. Here’s just a few of our favourites:

Notice part of the letter M flying away to freedom?

Can you guess what this looks like?

Did you see the magnifying glass?

How Recruiters Use Social Networks

Is social media important to recruiters? Yes it is. 69% of applications may have been rejected because they LIE on their online profiles, but 68% were also hired based on their (true) online portfolio. Click here to see more.

Twitter TV Take Two!

Now that’s alliteration for you. But we’re not here to talk about that. Last time I talked about engaging with a TV audience via social media, and after yet another episode of Never Mind the Buzzcocks, I’ve become hooked!

Last night’s episode was exceptionanly funny and of course where is the best place to go and talk about this? Twitter! Which is what I did, as did many countless others, whilst Twitter users have been talking about it all day. And still are!

And the reason for this was due to the guest host, Adam Buxton, proving to be hilarious and a fan favourite. More importantly was his round which included the contestants having to fill in the missing spaces of video comments. One such comment was from a “gerrybaboona” who claimed that magician Dynamo is “an alien or sutin?”

Now this is sutin great!

Of course it didn’t take long for #sutin to trend. Not only did NMTB interact with its Twitter followers via its stream, it’s spend the next day talking about sutin and promoting its behind the scenes footage of the next show. Of course it is highly likely that gerrybaboona may have been invented purely for the show’s purpose, seeing as though his YouTube channel was only set up today! But comedy shows need some strong material so we’ll forgive them this, but nonetheless it has been a great way to engage with the audience.

It shows the power of Twitter and TV and how TV shows,ideas, gags, don’t just stop when the programme ends. Or sutin.

Twitter TV

Yesterday after turning on the TV to watch Never Mind The Buzzcocks I finally experienced what it was like to follow a programme using its hashtag on Twitter. Is this the new way to engage with an audience?

Well it certainly seems to be heading that way, especially if the audience/Twitter followers get a chance to interact with the ‘stars’ of the show. A great example of this was when Alan Sugar took to Twitter when The Apprentice was aired. He was commenting on the show, as it happened, so for all those watchers who were on Twitter at the same time – they were able to get a running commentary from the man himself about the show. When he wasn’t arguing with Piers Morgan that is.

But does it work hand in hand with TV?

This is where it all depends. Some viewers may be enticed by the programme and don’t want their attention diverted by spending all their time on their smartphone or computer. For those that do take to Twitter, there is the thrill of getting retweeted by a celebrity or being involved in direct interaction with them.

There’s also the main bonus of getting extra content which you won’t get elsewhere. Alan Sugar lambasting contestants on the show made many of his followers chuckle and the live tweet stream is now becoming a popular thing. Ricky Gervais announced that during this week’s episode of An Idiot Abroad 2, he’d be tweeting live on behalf of Karl Pilkington. So any fans of the show would not want to miss out on some pearls of wisdom that he’ll have to offer.

Karl Pilkington takes to Twitter!

Karl Pilkington takes to Twitter!

Never Mind the Buzzcocks was an interesting case. For a comedy music quiz, audiences will have to be quick on their fingers if they want to tweet stuff out without missing a great joke. And to be honest, lots of the content on Twitter was nothing spectacular, it was just users quoting jokes that had just been said on screen. If I really wanted to hear it again, I’d just rewind (benefits of having Sky +).

But as I was interested in finding some hidden gems, I did follow the  @NMTB_TV feed, and if I hadn’t, then I’d have never seen this:

Jack Dee with Face Paint

Look happy Jack!

And that’s where the true benefits of Twitter come to life. Not just pictures of comedians as felines, but the extra content that the audience don’t get to see. And all it took was for the hashtag to be shown on screen at the beginning of the episode.

Twitter users now have the chance to comment on their favourite shows and if they’re lucky get rewarded for their time with extra content, jokes, pictures and a lot of stuff that perhaps only the live audiences would be shown.

So Twitter is making its use on TV programmes – but is it limited to entertainment programmes? Why couldn’t documentaries, cooking or nature programmes use it to give secret tips, information, etc? Perhaps they will. It is highly likely they will. So surely the next step is to have a fully integrated television and Twitter unit?

What do you think of TV and Twitter combination? Do you do it?